What are Smart Links and how to set them up?

Step-by-step guide on how to set up Smart Links in Linkie

Smart Links let you show one website link on your Linkie page while sending different visitors to different destinations. Linkie chooses a destination based on the visitor's country, operating system, or browser.

What is a Smart Link?

A Smart Link is one Linkie website link with rules that choose where each visitor goes. Instead of adding separate links for every audience, you can keep one link on your page and route visitors automatically.

For example, you can use a Smart Link to:

• Send visitors from different countries to local stores, landing pages, or event pages.
• Send iPhone visitors to the App Store, Android visitors to Google Play, and desktop visitors to your website.
• Send visitors using a specific browser to a destination that works best for that browser.

Each rule contains conditions and a destination. A visitor must match every condition in the rule for Linkie to use that destination. If a visitor does not match a rule, Linkie checks the next rule in the list.

Create your first Smart Link

Add a website link

In the Linkie playground, click Click to add link, post, embed, etc., then choose Website Link.

Set the default destination

Paste the main destination into the Paste URL field. This is the default destination for everyone who does not match any Smart Link rule.

Choose a destination that is useful for your broadest audience, such as your main website, a general landing page, or a page that explains which app to download. Always set a default destination unless you intentionally want to configure rules for every visitor.

Add a rule

Under Smart link rules, click Add rule. The New Rule window will open.

Choose who the rule is for

Use the dropdowns to define the visitors who should use this rule:

• Country → choose a country, or leave Any country selected.
• Operating System → choose an operating system, or leave Any OS selected.
• Browser → choose a browser, or leave Any browser selected.

You can combine conditions. For example, choose Germany, Windows, and Chrome to target only visitors who match all three conditions.

Leave a field set to Any when that condition should not limit the audience. For example, choose iOS under Operating System, and leave Country and Browser set to Any to target iPhone and iPad visitors regardless of where they are or which browser they use.

Add the rule destination

1. In Send them to, paste the URL that visitors matching this rule should open. Include the complete URL, such as https://store.example.com/de or an app-store URL.
2. Click Save rule.

Add browser conditions when needed

Browser conditions are part of the same rule. To target visitors using a particular browser, choose it in the Browser dropdown before saving the rule.

For example, you could choose Chrome, leave Country and Operating System set to Any, and send those visitors to a Chrome-specific page. You can also combine the browser with a country or operating system when the destination needs to be more specific.

Review the rules and add the link

After saving a rule, it appears under Smart link rules. Add more rules if you need to route other visitors, then review the order of the rules and the default destination.

Click Add Link to publish the website link on your Linkie page.

Send visitors to different links by country

Country rules are useful when visitors in different locations need different stores, offers, booking pages, or localized content.

Add a country rule

Open a new website link, or edit an existing one with Smart Link rules. Under Smart link rules, click Add rule.

In Country, choose the country you want to target. Leave Operating System and Browser set to Any unless the destination should also depend on the visitor's device or browser.

In Send them to, paste the country-specific destination, then click Save rule.

For example, a rule with Country set to Albania, Operating System set to Any OS, and Browser set to Any browser sends visitors from Albania to the URL saved in that rule.

Repeat these steps for each country that needs a different destination. Keep the default URL in Paste URL for everyone who does not match one of your country rules.

Route iPhone, Android, and desktop visitors separately

Operating-system rules are useful when you want to send mobile visitors to an app and desktop visitors to a website, or when each platform has its own download page.

Add an operating-system rule

Under Smart link rules, click Add rule.

In Operating System, choose the platform you want to target. For example, choose iOS for iPhone and iPad visitors or Android for Android visitors.

Leave Country and Browser set to Any if the rule should apply to that operating system everywhere and in every browser. In Send them to, paste the platform-specific destination, then click Save rule.

Create separate rules for each platform you want to route:

• iOS → your App Store link.
• Android → your Google Play link.
• A desktop operating system, such as Windows or macOS → your website or desktop download page.

If a platform also needs country or browser targeting, select those conditions in the same rule. For example, an iOS + Albania rule applies only when both conditions match.

Rule order and default destinations

Rule order determines which destination a visitor receives when more than one rule could apply. Linkie checks the rules from top to bottom and uses the first rule that matches. It does not continue checking after it finds a match.

Put specific rules before broad rules

Place your most specific rules at the top and your broad rules underneath them.

For example, imagine you have these rules:

1. Country: Albania, Operating System: iOS, Browser: Safari → https://example.com/albania-ios
2. Country: Any country, Operating System: iOS, Browser: Any browser → https://example.com/ios

An iOS visitor from Albania using Safari matches both rules. Because the Albania + iOS + Safari rule is first, that visitor goes to https://example.com/albania-ios. An iOS visitor from another country skips the first rule and matches the second one.

If you reverse the order, the broad iOS rule matches first and the more specific Albania rule is never reached for iOS visitors.

Understand the Otherwise path

The Otherwise label between rule blocks means Linkie continues to the next rule when the rule above does not match. The next rule is checked using the same top-to-bottom process.

Set the default destination for everyone else

The Paste URL field at the top of the website link window is the default destination. In the rules summary, it appears as Send everyone else to.

Visitors are sent to this URL when none of the saved rules match them. This includes visitors from countries, operating systems, or browsers that you did not target.

If the summary shows No URL set, there is no default destination configured. Go back to the Paste URL field and add a general destination before clicking Add Link. A default URL gives every visitor a clear destination even when no rule applies.

Check a Smart Link before publishing

Before clicking Add Link, check these three things:

• Every rule has the correct conditions and destination.
• Specific rules appear above broad rules.
• Send everyone else to shows the correct default URL instead of No URL set.

To change the priority, drag a rule higher or lower in the list. Review the order again after adding or editing rules, because moving one rule can change which destination visitors receive.

Things to note

• A visitor must match every selected condition in a rule for Linkie to use that rule's destination.
• Any country, Any OS, and Any browser do not limit the rule for that condition.
• When several rules match, Linkie uses the first matching rule from the top of the list.
• The URL in Paste URL is the default destination for visitors who do not match any rule.
• If Send everyone else to shows No URL set, add a default URL before publishing the link.
• Use complete destination URLs, including https:// and any required path or app-store URL.

Updated on: 13/08/2026