What metrics does Linkie gather from visitors?

Guide to visitor activity and details in Linkie Analytics

Linkie Analytics records activity on your Linkie page, including visits, card views, and clicks. Some visitor details are available only when visitors accept the Analytics cookie.

What happens when a visitor declines the Analytics cookie?

Linkie records what the visitor views and clicks, but does not collect details such as their device, country, or browser. You may therefore see totals for visits and clicks without a matching breakdown of visitor details.

Visits to your page

Linkie Analytics includes:

• Linkie visitors: people who visited your page.
• Unique visitors: visitors Linkie can identify and count once.
• Total visitors: all visits, including repeat visits.
• Bounce rate: visitors who leave within 10 seconds without clicking, shown as a percentage.

When the information is available, you can also see visitors' devices, countries, and sources. Sources include direct traffic, Publer, social media, and other shared links.

Clicks on your main button

You can see the total number of clicks and the number of identifiable visitors who clicked. Device, country, and source details appear when available.

Views and clicks on cards

For links, posts, websites, embeds, and other cards, Linkie tracks:

• Impressions: times a card was seen. At least 50% of the card must be visible on screen.
• Reach: identifiable visitors who saw at least 50% of the card.
• Total clicks: every click on the card.
• Unique clicks: identifiable visitors who clicked the card.

Device, country, and source details for unique clicks appear when available.

Email collection

Linkie Analytics shows the total number of subscribers who signed up through your page and the total number of clicks related to your page.

Things to note

• Visitors who decline the Analytics cookie still contribute views and clicks.
• Visitor details can be sparse even when your page has traffic.

Updated on: 30/09/2026